Saturday, September 21, 2013

Blog Entry 3 Summarizing Arguments

   Eric Schlosser is the author of Fast Food Nation. Fast Food Nation gives us a deeper look at the phenomenon that is the Fast Food Industry, it gives great insight on how the industry was born and the seismic effects it has had on culture, the economy, and food production. Chapter 1 of Fast Food Nation, titled ''The Founding Fathers'' uncovers the fascinating story of the pioneers of the Fast Food Industry. In this chapter Schlosser identifies the founders of the major American Fast Foods. Eric claims that Los Angeles soon became unlike any other city the world had ever seen, sprawling and horizontal, a thoroughly suburban metropolis of detached homes-a glimpse of the future, molded by the automobile. Eric introduces his claim of how the automobile transformed the city of Los Angeles entirely, and helped launch the Fast Food Industry. In 1940, there were a million cars in Los Angeles, which was more than forty states combined. Due to the high volume of cars in Los Angeles, the innovations of a drive-in bank, motel, and drive-in restaurant came about, which was the beginining of the Fast Food Industry. Eric claims, '' The McDonald brothers' Speede Service System revolutionized the restaurant business. Eric believes the system the brothers used to produce food at their restaurants changed how restaurants operated. Eric later explains the system became prominent when people were hearing of the low prices but quality food that McDonald's was offering, their customers grew  immensely. The McDonald brothers' applied the factory assembly line principles to a commercial kitchen, and that helped make food faster and better but also cheaper. Eric goes on to say that the fast food wars in southern California were fierce. Jack in the Box, McDonald's, and Taco Bell were all founded in southern California. Eric states these restaurants opened up next to each other whenever one opened at a particular location the others would waste no time to have a restaurant in the vicinity of their competitors. These companies spent a lot of money of advertising discouraging customers to go to the other restaurants but instead to go to theirs.

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